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AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS

Yıl 2020, Sayı: 26, 115 - 134, 13.01.2020
https://doi.org/10.18092/ulikidince.567924

Öz

Recently,
cultural transformation has resulted in changing consumption values. Lack of
the deeper explanations regarding the antecedents of consumption values is the
motivation of this study. The study aims to explain the effects of global
consumer culture, individualism, collectivism and materialism as antecedents,
on consumption values of consumer.
A partial least square
structural equation modeling (PLS-SEM) and
multi-group analysis was applied to test the hypotheses suggested in the structural model. The results
indicate that materialism partially mediates the relationship between global
consumer culture and consumption values and, the relationship between
collectivism and consumption values. Materialism full mediates the relationship
between individualism and consumption values. The results reveal that there are
no differences the direction and power of the structural model paths between
middle-class group and other-class group except for indirect effects.




Destekleyen Kurum

YOK

Proje Numarası

YOK

Teşekkür

YOK

Kaynakça

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Toplam 51 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm MAKALELER
Yazarlar

Tülin Ural 0000-0002-1873-8906

Betül Balıkçıoğlu 0000-0001-7043-2544

Oğuz Oypan 0000-0001-8646-5682

Proje Numarası YOK
Yayımlanma Tarihi 13 Ocak 2020
Yayımlandığı Sayı Yıl 2020 Sayı: 26

Kaynak Göster

APA Ural, T., Balıkçıoğlu, B., & Oypan, O. (2020). AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS. Uluslararası İktisadi Ve İdari İncelemeler Dergisi(26), 115-134. https://doi.org/10.18092/ulikidince.567924


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