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Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi

Yıl 2023, Cilt: 8 Sayı: 22, 958 - 975, 28.10.2023
https://doi.org/10.25204/iktisad.1343651

Öz

Bu çalışmada nörobilim teknikleri ile yapılan eko-etiket araştırmalarına dair literatür taraması yapılarak tüketici nörobilimi bağlamında eko-etiketlerin etkinliği değerlendirilmiştir. Bu çalışmanın amacı, Türkiye'de eko-etiketlerin etkinliğinin nörobilim teknikleriyle değerlendirildiği bir çalışmanın bulunmamasından kaynaklanan bu boşluğu doldurmaktır. Bu bağlamda nörobilim tekniklerinin kullanıldığı araştırmalara odaklanan bir literatür derlemesi sunularak eko-etiketlerin etkinliği değerlendirilmiştir. Yapılan araştırmalar, eko-etiketlerin sürdürülebilir tüketim davranışlarını teşvik etmede etkili bir araç olduğunu göstermektedir. Bireylerin açık ve örtük tepkilerini inceleme kapasitesi açısından tüketici nörobilimi, tüketici kararlarını anlamak için diğer yöntemlere göre daha güvenilir sonuçlar sunmaktadır. Bu çalışmada eko-etiketlerin çevre bilincinin artırılması ve sürdürülebilir üretim ile tüketim alışkanlıklarının teşvik edilmesinde etkili bir araç olarak kabul edilmesi gerektiği sonucuna varılmaktadır. Bunun yanı sıra nörobilim temelli araştırmaların sürdürülebilir tüketim politikalarının geliştirilmesi ve uygulanmasında önemli bir kaynak olarak kullanılması, bu politikaların etkinliğini artırma potansiyeline sahiptir.

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Towards a Sustainable Future: Evaluating Eco-Labels in the Context of Consumer Neuroscience

Yıl 2023, Cilt: 8 Sayı: 22, 958 - 975, 28.10.2023
https://doi.org/10.25204/iktisad.1343651

Öz

This study conducts a literature review of research that incorporates neuroscientific methods to evaluate the effectiveness of eco-labels within the realm of consumer neuroscience. The primary objective of this research is to address the existing gap in the literature concerning the evaluation of eco-label effectiveness using neuroscientific techniques within the Turkey context. To achieve this goal, it provides a comprehensive overview of studies utilizing neuroscientific techniques to assess the efficacy of eco-labels. The findings demonstrate that eco-labels are effective tools for promoting sustainable consumer behavior. Consumer neuroscience, especially in its capacity to investigate both explicit and implicit responses, offers more reliable outcomes in understanding consumer decisions compared to other methods. This study underscores the importance of acknowledging eco-labels as powerful instruments for increasing environmental awareness and encouraging sustainable production and consumption patterns. Furthermore, harnessing neuroscientific research can serve as a valuable resource in the development and implementation of sustainable consumption policies, thereby enhancing their effectiveness.

Kaynakça

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Toplam 103 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Mikro İktisat (Diğer)
Bölüm Derleme Makaleler
Yazarlar

Kübra Ecer 0000-0002-6519-2803

Selami Varol Ülker 0000-0002-6385-6418

Erken Görünüm Tarihi 25 Ekim 2023
Yayımlanma Tarihi 28 Ekim 2023
Gönderilme Tarihi 15 Ağustos 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 8 Sayı: 22

Kaynak Göster

APA Ecer, K., & Ülker, S. V. (2023). Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi. İktisadi İdari Ve Siyasal Araştırmalar Dergisi, 8(22), 958-975. https://doi.org/10.25204/iktisad.1343651
AMA Ecer K, Ülker SV. Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi. İKTİSAD. Ekim 2023;8(22):958-975. doi:10.25204/iktisad.1343651
Chicago Ecer, Kübra, ve Selami Varol Ülker. “Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi”. İktisadi İdari Ve Siyasal Araştırmalar Dergisi 8, sy. 22 (Ekim 2023): 958-75. https://doi.org/10.25204/iktisad.1343651.
EndNote Ecer K, Ülker SV (01 Ekim 2023) Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi. İktisadi İdari ve Siyasal Araştırmalar Dergisi 8 22 958–975.
IEEE K. Ecer ve S. V. Ülker, “Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi”, İKTİSAD, c. 8, sy. 22, ss. 958–975, 2023, doi: 10.25204/iktisad.1343651.
ISNAD Ecer, Kübra - Ülker, Selami Varol. “Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi”. İktisadi İdari ve Siyasal Araştırmalar Dergisi 8/22 (Ekim 2023), 958-975. https://doi.org/10.25204/iktisad.1343651.
JAMA Ecer K, Ülker SV. Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi. İKTİSAD. 2023;8:958–975.
MLA Ecer, Kübra ve Selami Varol Ülker. “Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi”. İktisadi İdari Ve Siyasal Araştırmalar Dergisi, c. 8, sy. 22, 2023, ss. 958-75, doi:10.25204/iktisad.1343651.
Vancouver Ecer K, Ülker SV. Sürdürülebilir Bir Geleceğe Doğru: Eko-Etiketlerin Tüketici Nörobilimi Bağlamında Değerlendirilmesi. İKTİSAD. 2023;8(22):958-75.


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