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SOSYAL MEDYA VE İNTERNET KULLANIMININ FİNANSAL SİSTEM İÇİNDEKİ YERİ ÜZERİNE BİR LİTERATÜR ARAŞTIRMASI

Yıl 2022, Cilt: 5 Sayı: 1, 177 - 190, 21.01.2022
https://doi.org/10.33416/baybem.944184

Öz

Sosyal medya kullanımıyla finans ilişkisi oldukça yeni bir araştırma alanıdır. Bu çalışmanın amacı, internet ve son yıllarda kullanımının çok yaygınlaştığı sosyal medya platformlarının firmalar, yatırımcılar ve finansal araçlar üzerinde etkisine ışık tutmaktır. Bu amaçla, genel olarak sosyal medya kavramından bahsedilmiş daha sonra dünyada internet ve sosyal medya ile finans ilişkisini ele alan çalışmalar çeşitli gruplara ayrılarak açıklanmış son olarak bu çalışmalardan yola çıkılarak genel bir değerlendirme yapılmış ve firmalara tavsiyeler verilmiştir.

Kaynakça

  • Bahir, M. (2011). “Understanding And Measuring The Value Of Social Media”. Journal of Corporate Accounting & Finance, 22(3), 45–51.
  • Balnaves, M. (2012). “The Australian Finance Sector and Social Media: Towards a History of New Banking”. Media International Australia Incorporating Culture & Policy, 143, 132-145.
  • Bollen, J. ve Mao, H. (2011). “Twitter Mood As A Stock Market Predictor”. Journal of Computational Science, 2(1), 1–8.
  • Chaudhry, A. S. ve Alansari, H. (2013). “Use Of Electronic And Digital Information by Investment Professionals In Kuwait”. Emerald Group Publishing Limited Library Review 62(3), 157-176.
  • Chen, H. vd. (2011). “Customers As Advisors: The Role Of Social Media In Financial Markets”. Social Science Research Network Working Paper Series.
  • CuiQing, J. vd. (2014). “Analyzing Market Performance Via Social Media: A Case Study Of A Banking Industry Crisis”. Science China Information Sciences, 57, 1-18. Dotson E. (2004). Using Social Media in the B2B Context. Darden Business Publishing.
  • Esen, E. vd. (2020). “Borsa İstanbul 100 Endeksinde Yer Alan Şirketlerin Sosyal Medya Kullanımı ve Finansal Performans İlişkisi”. Uluslararası Yönetim İktisat ve İşletme Dergisi 16(1), 150-159.
  • Guo, T. vd. (2015). “Investor Attention And Advisor Social Media Interaction”, Applied Economic Letters. 22(4), 261-265.
  • Liu, L. vd. (2015). “A Social Media Based Approach To Predicting Stock Comovement”, Expert System With Applications. 42(8), 3893-3901.
  • Lujiza, B. (2012). The Role of Social Media in Enhancing İnvestor Relations in South Africa. MBA Dissertation: University of Pretoria.
  • Luo, X. ve Zhang, J. (2013). “How Do Consumer Buzz And Traffİc In Social Media Marketing Predict The Value Of The Firm?”. Journal of Management Information Systems 30(2), 213-238.
  • McGurk vd. (2020). “Stock Returns and İnvestor Sentiment:Textual Analysis and Social Media”. Journal of Economics and Finance 44, 458-485.
  • Mctaggart, R. T. ve Benina, Y. (2014). “Avoiding “Epic Fails”: FFIEC Supervisory Guidiance On Financial Instituions Use Of Social Media”. Jounal of Taxation and Regulation of Financial Institutions 28(2), 15-22.
  • O’Connor, J. A. (2013). “The Power Of Popularity: An Emprical Study Of The Relationship Between Social Media Fan Counts Brand Company Stock Prices”. Social Science Computer Review 31(2), 229-235.
  • Paniagua, J ve Sapena, J. (2014). “Business Performance and Social Media: Love or Hate”. Business Horizons 57, 719-728.
  • Schniederjans, D. vd. (2013). “Enhancing Financial Performance with Social Media: an Impression Management Perspective”. Decision Support Systems 55(4), 911-918.
  • Siganos, A. vd. (2014). “Facebook Daily Sentiment And International Stock Markets”. Journal of Economic Behavior & Organization 107, 730–743.
  • Tattersall, P. (2012). “The Great Race: Investment Managers Apply New Technologies To Get Ahead”. Journal of Securities Operations & Custody 4(4), 333. URL, “Sosyal Medya”, https://tr.wikipedia.org/wiki/Sosyal_medya, 16.04.2015
  • Yu, Y. vd. (2013). “The Impact of Social And Conventional Media on Firm Equity Value: A Sentiment Analysis Approach”. Decision Support Systems 55, 919-926.
  • Zhang, B. ve Vos, M. (2014). “Social Media Monitoring: Aims, Methods And Challenges For International Company”. Corporate Communications: An International Journal 19(4), 371-383.
  • Zhang, M. X. ve Xu, X. S. (2013). “Impact of Wikipedia on Market Information Enviroment: Evidence on Management Disclosure And Investor Reaction”. Mis Quarterly 37(4), 71-98.

A LITERATURE RESARCH ON USING SOCIAL MEDIA AND INTERNET IN FINANCIAL SYSTEM

Yıl 2022, Cilt: 5 Sayı: 1, 177 - 190, 21.01.2022
https://doi.org/10.33416/baybem.944184

Öz

Relationship between social media and finance is a quite new research area. Aim of the study is to light the effect of internet and social media that become popular recent years on firms, investors and financial instruments. According to literatüre review, messages, likes and comments on various social media platforms have an impact on financial instruments, stock market indices and investors. The fact that messagessent by news sites, analysts, investment bankers and portfolio managers are now followed by various websites and their frequency and trends are measured reveals the importance of these platforms for investors and companies and demonstrates the importance of these platforms in a broader context in social media channels facilitating information Access and containing a large amount of data. In this context, social media concept is mentioned than studies that discuss relationship between social media and finance are explained by categorising and finally based on these studies a general evaluation is carried out and given advices to companies.

Kaynakça

  • Bahir, M. (2011). “Understanding And Measuring The Value Of Social Media”. Journal of Corporate Accounting & Finance, 22(3), 45–51.
  • Balnaves, M. (2012). “The Australian Finance Sector and Social Media: Towards a History of New Banking”. Media International Australia Incorporating Culture & Policy, 143, 132-145.
  • Bollen, J. ve Mao, H. (2011). “Twitter Mood As A Stock Market Predictor”. Journal of Computational Science, 2(1), 1–8.
  • Chaudhry, A. S. ve Alansari, H. (2013). “Use Of Electronic And Digital Information by Investment Professionals In Kuwait”. Emerald Group Publishing Limited Library Review 62(3), 157-176.
  • Chen, H. vd. (2011). “Customers As Advisors: The Role Of Social Media In Financial Markets”. Social Science Research Network Working Paper Series.
  • CuiQing, J. vd. (2014). “Analyzing Market Performance Via Social Media: A Case Study Of A Banking Industry Crisis”. Science China Information Sciences, 57, 1-18. Dotson E. (2004). Using Social Media in the B2B Context. Darden Business Publishing.
  • Esen, E. vd. (2020). “Borsa İstanbul 100 Endeksinde Yer Alan Şirketlerin Sosyal Medya Kullanımı ve Finansal Performans İlişkisi”. Uluslararası Yönetim İktisat ve İşletme Dergisi 16(1), 150-159.
  • Guo, T. vd. (2015). “Investor Attention And Advisor Social Media Interaction”, Applied Economic Letters. 22(4), 261-265.
  • Liu, L. vd. (2015). “A Social Media Based Approach To Predicting Stock Comovement”, Expert System With Applications. 42(8), 3893-3901.
  • Lujiza, B. (2012). The Role of Social Media in Enhancing İnvestor Relations in South Africa. MBA Dissertation: University of Pretoria.
  • Luo, X. ve Zhang, J. (2013). “How Do Consumer Buzz And Traffİc In Social Media Marketing Predict The Value Of The Firm?”. Journal of Management Information Systems 30(2), 213-238.
  • McGurk vd. (2020). “Stock Returns and İnvestor Sentiment:Textual Analysis and Social Media”. Journal of Economics and Finance 44, 458-485.
  • Mctaggart, R. T. ve Benina, Y. (2014). “Avoiding “Epic Fails”: FFIEC Supervisory Guidiance On Financial Instituions Use Of Social Media”. Jounal of Taxation and Regulation of Financial Institutions 28(2), 15-22.
  • O’Connor, J. A. (2013). “The Power Of Popularity: An Emprical Study Of The Relationship Between Social Media Fan Counts Brand Company Stock Prices”. Social Science Computer Review 31(2), 229-235.
  • Paniagua, J ve Sapena, J. (2014). “Business Performance and Social Media: Love or Hate”. Business Horizons 57, 719-728.
  • Schniederjans, D. vd. (2013). “Enhancing Financial Performance with Social Media: an Impression Management Perspective”. Decision Support Systems 55(4), 911-918.
  • Siganos, A. vd. (2014). “Facebook Daily Sentiment And International Stock Markets”. Journal of Economic Behavior & Organization 107, 730–743.
  • Tattersall, P. (2012). “The Great Race: Investment Managers Apply New Technologies To Get Ahead”. Journal of Securities Operations & Custody 4(4), 333. URL, “Sosyal Medya”, https://tr.wikipedia.org/wiki/Sosyal_medya, 16.04.2015
  • Yu, Y. vd. (2013). “The Impact of Social And Conventional Media on Firm Equity Value: A Sentiment Analysis Approach”. Decision Support Systems 55, 919-926.
  • Zhang, B. ve Vos, M. (2014). “Social Media Monitoring: Aims, Methods And Challenges For International Company”. Corporate Communications: An International Journal 19(4), 371-383.
  • Zhang, M. X. ve Xu, X. S. (2013). “Impact of Wikipedia on Market Information Enviroment: Evidence on Management Disclosure And Investor Reaction”. Mis Quarterly 37(4), 71-98.
Toplam 21 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Damla Eker 0000-0002-9601-3249

Zehra Akman 0000-0002-8202-7586

Yayımlanma Tarihi 21 Ocak 2022
Gönderilme Tarihi 28 Mayıs 2021
Yayımlandığı Sayı Yıl 2022 Cilt: 5 Sayı: 1

Kaynak Göster

APA Eker, D., & Akman, Z. (2022). SOSYAL MEDYA VE İNTERNET KULLANIMININ FİNANSAL SİSTEM İÇİNDEKİ YERİ ÜZERİNE BİR LİTERATÜR ARAŞTIRMASI. İşletme Ekonomi Ve Yönetim Araştırmaları Dergisi, 5(1), 177-190. https://doi.org/10.33416/baybem.944184

İşletme Ekonomi ve Yönetim Araştırmaları Dergisi Creative Commons Atıf 4.0 Uluslararası Lisansı ile lisanslanmıştır.

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